Most real estate platforms treat investment property the way they treat second homes. They lead with photography, with floor plans, with phrases like "lifestyle proposition" and "unique opportunity". The numbers — the things that actually determine whether the property earns its keep — get tucked into a brochure you receive after you've already requested an introduction.
Onora was built around the opposite default.
The wedge
Every listing on Onora publishes three figures before it goes live:
- Gross yield: annual rent ÷ asking price
- Monthly cashflow: rent minus the running costs the seller can document
- Cap rate: net operating income ÷ asking price
These aren't projections. They're not "expected" or "potential" figures. They're the numbers the seller has agreed to publish under their own name, with their own contact details attached, before the listing is approved. If a seller can't or won't put a number behind a figure, the listing doesn't go live.
That's the wedge. Not the photography. Not the marketing copy. The figures.
Why this matters
If you've ever looked at five listings on a classified marketplace and tried to compare them, you've probably ended up in a spreadsheet, reverse-engineering the same three numbers from whatever the seller chose to mention. Some listings only quote price per square metre. Others quote a "rental potential" that turns out to be the seller's optimistic guess. A few simply say "investment property" without any figures at all and expect you to ask.
That isn't a marketplace for capital. That's a marketplace for emotion, with capital playing in the background.
Onora doesn't make this easier by writing the spreadsheet for you — it shifts the work back onto the seller. If you want to be on Onora, you publish the figures or you don't list. Buyers get the spreadsheet on the listing card, automatically, in the same units, every time.
What Onora is not
Onora is not an introduction party that vouches for the figures. We verify the seller's identity and check that the documentation supporting the figures exists — that's the Onora-Verified badge. We don't audit the figures themselves; we publish them under the seller's name, with the seller's documentation attached, and let buyers do their own assessment.
We don't make recommendations. We don't sell "best investments". We don't write "tax-efficient" or "low-risk" anywhere on a listing card. Every figure on the page is attributed to its source, and the calculator that lets you run your own scenarios starts empty — never pre-populated with the listing's numbers.
That's deliberate. The product is the data, presented honestly. What you do with it is your decision.
Where this goes
We launched with a small number of approved sellers across the Netherlands, Spain, Portugal, France, Greece, Italy and Curaçao. Adding markets is straightforward — the listing form is the same everywhere, the data discipline is the same everywhere.
If you're a developer, agency or private owner reading this and wondering whether your property fits — the test is short. If you can publish the gross yield, monthly cashflow and cap rate before you list, Onora is for you. If you can't, this isn't the marketplace.
The numbers come first. The story comes second.