When you submit a property to Onora, the listing form has a section called "Investment figures" that's structured the same way as every other section: title, photos, address, description — and three required fields for gross yield, monthly cashflow and cap rate. If any of the three is blank, the listing doesn't progress to admin review.
This is unusual. Most international real estate marketplaces — JamesEdition, LuxuryEstate, Idealista's premium segment — let sellers decide which financial figures to publish and which to keep in a brochure that arrives after the introduction request. Onora chose a different default for three reasons.
Reason one: comparison costs
If you're a buyer evaluating five villas in Marbella, each listed by a different agency, the work of comparing them as investments is high. You're reading five different write-ups, each emphasising different things, each missing different data points. By the time you've assembled the same three numbers for each property in your own spreadsheet, you've done a half-day of work to make decisions that should take an hour.
Publishing the figures upfront moves that work from every buyer to the seller, once. The seller has the documents already. They can quote the figure in 30 seconds. Multiplied across 100 prospective buyers per listing, the saving is material.
Reason two: it's a quality filter
Sellers who can't or won't publish the figures aren't bad sellers — but the listings that result are noisier listings. When a seller writes "rental potential €30,000–€45,000" instead of a single number with documentation behind it, the spread is doing work the buyer has to undo. It signals that the seller hasn't operated the property as an investment or hasn't kept the books that would let them quote a single figure.
That doesn't mean the listing shouldn't exist. It means it doesn't belong on a platform whose product is reliable investment data. We let those sellers know that Onora is the wrong fit, point them to platforms that serve the lifestyle-buyer audience well, and keep our own surface clean.
Reason three: it changes the conversation
When a buyer requests an introduction on an Onora listing, the seller already knows the buyer has seen the figures and chose to move forward. There's no "are these realistic?" preliminary — that's already been a yes. The conversation starts at floor plans, inspection access, financing structure: the things that actually need a phone call.
This is the most underrated effect of the publish-first policy. It compresses the funnel. Sellers spend less time fielding casual interest; buyers reach properties faster.
What about the sellers who say "it depends"?
Nearly every figure on a real estate listing has caveats. Rent is variable. Operating costs are variable. Vacancy assumptions matter.
Onora's position is that publishing one number with stated assumptions is more useful than publishing no number at all. The listing form lets the seller append the assumptions in the "Investment notes" field: "Gross yield based on 11 months occupancy, current short-let rates including platform fees." Buyers see both — the figure on the card, and the assumptions on the detail page. Same disclosure, more useful.
What we don't do: range-only figures. "5–8% yield" tells a buyer nothing. If the spread is real, pick the more conservative number and explain why in the notes.
And the ones that turn out wrong?
They get updated. Sellers can re-confirm their figures from the dashboard at any time, and figures that haven't been re-confirmed for 90 days grey out on the listing card — the seller still controls the listing, but buyers see clearly that the numbers aren't fresh.
If a buyer finds that the published figures are wrong, they can report the listing. Verified misrepresentation comes off the platform within 48 hours — every Onora listing carries a small "Report this listing" link for exactly this reason.
The shape of the marketplace this creates
Strict about figures. Open about everything else. Sellers who want a closed by-invitation channel can opt into the Onora-Verified tier. Sellers who want maximum reach without the tick can list at the Solo tier and reach the same buyers without the visual badge. The data discipline is the same regardless of tier.
Property as an asset class, listed with the numbers attached. That's the platform. The three figures on the card are how you know.